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Course Description

Schoolcraft is excited to offer traditional credit face-to-face, hybrid, online, and remote classes for Fall 2020 while providing students a safe experience based on recent COVID-19 concerns.

Please see the COVID-19 web page to learn more. Keep checking the schedule for additions on our New, Added, and Late Starting Courses web page.

Business - BUS 226

Principles of Marketing

3 Credit Hours
3 Lecture Hours

Course Description

In this course, you will learn an integrated analytical approach to the marketing process and essential economic principles as they apply to the marketing process. You will also be introduced to the relationships of marketing decisions, marketing research, consumer behavior, product strategy, channels of distribution, promotion and pricing.


(A requirement that must be completed before taking this course.)

  • BUS 101 .
  • ENG 101 or minimum score of 22 ACT-English, 29 SAT-Writing and Language, 108 CPT-Sentence Skills or 276 NGA-Writing.

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Explain how marketing provides value to internal and external stakeholders.
  • Develop a marketing plan.
  • Assess how factors in the external environment influence global marketing strategies and outcomes.
  • Compare the way marketers practice business ethics and social responsibility.
  • Analyze the roles of research, marketing information systems and decision support systems in marketing decision making.
  • Describe the stages in developing an integrated marketing communication plan.
  • Explain the need for market segmentation in today's business environment.
  • Summarize the process of developing advertising campaigns.
  • Examine the role of personal selling within the context of the promotion mix.

Course Schedule

 CourseSectionCourse TitleLocationCredit HoursInstructorsSeats Available ⁄Capacity ⁄WaitlistStatusFeeDays-Time-Room

Fall; 2020; BUSINESS; No of Weeks : 12; Begins : 09/22/2020

 226142380Prin of MarketingONL3Feldbauer J5/31/0Open$12.00 

Fall; 2020; BUSINESS; No of Weeks : 15; Begins : 08/31/2020

 226142346Prin of MarketingONL3Feldbauer J3/31/2Closed$12.00 
 226142622Prin of MarketingRMT3Feldbauer J21/30/0Open$12.00M W  08:30 AM-09:50 AM WEBWEB

Winter; 2021; BUSINESS; No of Weeks : 12; Begins : 02/02/2021

 226112375Prin of MarketingONL3Feldbauer J31/31/0Open$12.00 
 226112397Prin of MarketingONL3Mazur B31/31/0Open$12.00 

Winter; 2021; BUSINESS; No of Weeks : 15; Begins : 01/11/2021

 226112346Prin of MarketingONL3Feldbauer J31/31/0Open$12.00 
 226112631Prin of MarketingRMT3Derderian H30/30/0Open$12.00M W  08:30 AM-09:50 AM WEBWEB
 226112684Prin of MarketingRMT3Viksne E30/30/0Open$12.00R  05:30 PM-08:22 PM WEBWEB

Key: Day of the Week

  • T = Tuesday
  • R = Thursday
  • S = Saturday
  • X = Sunday