Schoolcraft College Branding
The purpose of this content is to ensure that the Schoolcraft College visual identity is presented appropriately and consistently. The Marketing department reserves the right to edit any materials containing the Schoolcraft logos and artwork.
I created my own materials:
If you created your own materials, please email a PDF of it to the [email protected] before it goes to print. We require this procedure to ensure that branding is consistent and that Schoolcraft College is represented in the appropriate manner.
Critical to the success of the college identity is adherence to a standard color palette.
The function of the logo is to identify print pieces and digital media as being from Schoolcraft College.
Please use the branded e-mail signature for your communications. Download the appropriate MS Word files for signature content blo
All faculty and staff are asked to use these redesigned templates to adhere to a consistent fresh look throughout…
Letterhead is permitted for use in communications sent via traditional mail, email or other digital platforms.
Waivers / Releases
Waivers and releases provide Schoolcraft College the legal use of photos and content without paying financial compensation.
Board of Trustees
Printed programs handed out to attendees at college-sponsored events should include the trustees list.
At Schoolcraft, service marks are differentiated from logos. This section describes these differences and offers guidance…
Stationery is a primary means of establishing the Schoolcraft image at a personal level. Standards for college stationery…
Please feel free to use the following artwork. However, if the ™ (trademark) symbol is present, you must use the artwork…
Merchandise / Apparel
The college presents a wide variety of merchandise through the College Bookstore, which has developed…
In order to create a look that represents the Schoolcraft College brand during meetings, these images can be used as a backdrop…