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Schoolcraft College

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About / Branding / Service Marks

Service Marks

Service marks are ways of branding individual units or departments of the College.

Service marks may replace the primary Schoolcraft College logo on printed and digital materials. Subsequently, it is not necessary to include the primary Schoolcraft College logo when a service mark is used.*

Like our main logo, service marks come in two orientations for use:

Multiple service marks should not appear on the same design. If an event is co-sponsored by more than one department, please follow outlines listed in the next section of this page.


Co-Sponsored Events

For any events being co-sponsored by two or more departments, a special format must be used. 

The vertical orientation of our main logo will be separated by a Schoolcraft College yellow pipe from the list departments. Sponsorship lists that go beyond four departments long must start a second column. Columns must not go beyond four departments 


For service mark requests for your department, please reach out to [email protected]

*Service marks made prior to 2023 that do not use the format shown on this page will need to include the primary Schoolcraft College logo. Currently, use of these older service marks are still permitted. Any department requesting creation of a service mark from 2023 forward will be given one based on the design on this page.

Contact Information

Marketing and Communications

Livonia Main Campus

734-462-4479

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Schoolcraft College

18600 Haggerty Road, Livonia MI 48152     
734-462-4400     
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