Marketing Department

Visual Identity Guidelines


The purpose of these guidelines is to ensure that Schoolcraft College’s visual identity is presented appropriately and consistently. This visual identity includes the College Seal, the Schoolcraft College logo and the Schoolcraft College Foundation logo. Although these visual marks take up little space, they are important representations of the college’s image. By following these guidelines, college offices can successfully integrate these marks into print and electronic media.

Use of the seal requires permission from the Marketing Department. Please contact the Marketing Department at 734-462-4417 or eanchor@schoolcraft.edu to request artwork. Digital art files for the logos can be downloaded within the sections of this site.

The Visual Identity Guidelines are available as a PDF.

Download here

Images of the new Schoolcraft College logo, Foundation logo, and College seal



Color Palette


Critical to the success of the college identity is adherance to a standard color palette. With today’s increase in print production processes and more mainstreamed digital applications, it is important to select the appropriate color formula to ensure accurate reproduction. The table below provides specifications in the most recognized color systems:

 
Spot color on coated paper Pantone 295 Pantone 131
Spot color on uncoated paper Pantone 295 Pantone 124
Process color (CMYK) on coated paper 100c, 57m, 0y 40k 0c, 32m, 100y, 9k
Process color (CMYK)on uncoated paper 100c, 57m, 0y, 40k 0c, 28m, 100y, 6k
RGB color (Web) 28, 54, 100 231, 166, 20

A metallic gold ink, Pantone 465, gold foil and embossment printing processes may be used in selected applications; such a use requires approval by the Marketing Department.




Typography


The college identity is designed to stand on its own within a broad variety of design styles. Therefore, especially with printed pieces, there are no restrictions on the typefaces that may be used in conjunction with the artwork provided. However, the artwork itself should use only the standard faces, and those pieces that are part of the core college identity (i.e. stationery, vehicles) should also be restricted to the standard faces.

The main typeface is Lucida Fax Demibold.
The secondary typeface is Avenir Light Standard.