Visual Identity Guidelines
Board of Trustees in College Communications
The current Board of Trustees list can be found at www.schoolcraft.edu/info/board.asp
When to include the trustees list in college communications
Printed programs handed out to attendees at college-sponsored events should include the trustees list. Unless there is a compelling reason to place it elsewhere, the list should be placed on the inside front cover, inside back cover, or outside back cover.
In addition, the list should be included in communications where all three of these conditions are met:
- The communication is solely sponsored by Schoolcraft College.
- The communication will be viewed by audiences beyond Schoolcraft faculty and staff, such as prospective and current students and their families, or members of the general public.
- The communication is a multi-page publication or a single-sheet folded brochure.
Multi-page publications include the catalog, bulletin, viewbook, annual report, booklets and newsletters. Unless there is a compelling reason to place it elsewhere, the list should be placed on the inside front cover, inside back cover, or outside back cover.
Single-sheet folded brochures should include the trustees list on the back panel. If the piece is designed as a self-mailer, the list should be presented on the bottom left of the mailer panel, aligned with the return address, keeping the right side of the mailer panel free for the address label, postage indicia and Post Office bar codes for automated scanning.
The trustees list is not required in these communications:
- Advertisements in newspapers, magazines and other printed publications
- Flyers (Single sheet, printed or emailed as an attachment)
- Invitations to college-sponsored events. However, the program distributed at the event should include the list.
Designers are not prohibited from using the trustees list in these communications but they are not required to do so.
The trustees list should never appear on the following items:
- Banners, produced for multiple uses both indoors and outdoors
- Digital communications, such as emails
- Displays, including tabletop displays, banner stands and other forms of movable presentations
- Exams, syllabi and supplemental course material
- Imprinted promotional items (apparel, business supplies, tote bags, water bottles, etc.)
- Webpages on the college website, with the exception of www.schoolcraft.edu/info/board.asp managed by the Office of the President
How to display the trustees list in college communications
The list should be presented in a type size and font style that is readable but does not visually dominate the message. It should otherwise be consistent with design and typography throughout the publication. Clear space should be maintained around the list so that it is visually distinguishable from surrounding content. In situations where the designer determines that available clear space is minimal, the text can be inclosed in a boxed border in order to visually distinguish it from other content.
Trustees with officer titles are listed first and in this order: Chair, Vice Chair, Secretary, Treasurer. Trustees without officer titles are listed next, in alphabetical order by last name. The college president is listed last.
Two presentations of the list are acceptable:
Stacked list (titles lined up flush right)
Name, Chair | Name, Vice Chair | Name, Secretary | Name, Treasurer
Name, Trustee | Name, Trustee | Name, Trustee | Name, President
Continuous lines with boxed border
The vertical lines, or ‘pipes’, used to separate individuals in the continuous line presentation are created by pressing the SHIFT key and the forward slash (\) key on the keyboard