What’s a value proposition? It’s a clear statement that communicates the reason a customer should choose your product or service. As an entrepreneur, identifying your business’ value proposition is essential. In this workshop you’ll learn how to use the Value Proposition Canvas, a tool that will help you deeply understand your customer and then use […]
We will discuss business entities and explain the documents needed to form and register a business, including Articles of Organization and Employer Identification Number (EIN). We will also cover basic bookkeeping procedures and the tax implications of your new business, as well as good business practices. Please note: we do not provide tax advice or […]
In Person – No fee, registration is required. Join us for Federal Government Contracting 101! In this class you will gain valuable information on: Register Now Schoolcraft APEX Accelerator Team: 734-462-4438 or [email protected] The APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense. Additionally, the Schoolcraft College APEX Accelerator is funded by […]
Does your marketing strategy target your greatest opportunities for increasing sales and achieving a competitive advantage? There is much more to marketing than having a couple of social media accounts and an email newsletter. In this workshop we will discuss market analysis and research, competitive analysis and position, as well as product price, placement, promotion […]
Did you know that you have free access to a wealth of demographic, business, and residential data? A powerful online resource, Gale Business: DemographicsNow connects users with a wealth of highly detailed demographic data on more than 24 million U.S. businesses and 206 million consumers—making it ideal for gaining consumer and market insight. In this workshop you’ll […]
Virtual – No fee, registration is required. Winning government contracts requires proper planning and preparation. This session is designed to provide you with best practices for reviewing solicitations, preparing proposals, and steps to consider when awarded or not awarded a government contract. As a result of this session, you will: Schoolcraft APEX Accelerator Team | […]
Webinar – No fee, registration is required. Are you wondering if the SBA Mentor-Protégé Program (MPP) is right for your business? In this counselor facilitated pre-recorded webinar, government contracts attorneys Shane McCall and Nicole Pottroff (Koprince McCall Pottroff LLC) will explain the ins and outs of the SBA Mentor-Protégé Program. This webinar provides information on: […]