{"id":35,"date":"2022-03-17T17:55:37","date_gmt":"2022-03-17T17:55:37","guid":{"rendered":"https:\/\/stgschoolcraft.wpengine.com\/marcom\/logos\/"},"modified":"2023-02-21T13:37:11","modified_gmt":"2023-02-21T13:37:11","slug":"logos","status":"publish","type":"page","link":"https:\/\/www.schoolcraft.edu\/marcom\/branding\/logos\/","title":{"rendered":"Logos"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Logos<\/h1>\n\n\n<div class=\"layout-toc-container\">\n\n    <div class=\"text-container\">\n        <h2>Jump to a Content Section:<\/h2>\n\n        <!--Repeater Field for listing links-->\n        <ol><li>                <a href=\"#stacked\">Stacked Configuration<\/a>\n                <\/li><li>                <a href=\"#horizontal\">Horizontal Configuration<\/a>\n                <\/li><li>                <a href=\"#improper\">Improper Logo Usage<\/a>\n                <\/li><li>                <a href=\"#clear-space\">Clear Space around the Logo<\/a>\n                <\/li><li>                <a href=\"#logos\">Logo Assets<\/a>\n                <\/li><\/ol>\n    <\/div>\n\n<\/div>\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stacked\">Stacked Configuration<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/red-text-stacked.png\" alt=\"logo text\" class=\"wp-image-48\" width=\"446\" height=\"265\" srcset=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/red-text-stacked.png 660w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/red-text-stacked-300x179.png 300w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/figure>\n<\/div>\n\n\n<p>The function of the logo is to identify print pieces and digital media as being from Schoolcraft College. The logo is not intended to serve as the primary design element in a layout. And like the College Seal, the logo should not be used as a graphic element within a larger design. It should stand alone, serving as the College\u2019s identifying mark.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Proper Logo Usage<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The logo may be reproduced in two colors, using blue and the gold in the bell tower icon. See example above.<\/li>\n\n\n\n<li>If you are printing\/copying in black and white, do not use the two-color logo. Use the solid one-color version (see below).<\/li>\n\n\n\n<li>The one-color logo may be blue or black.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked.png\" alt=\"College logo in solid colors\" class=\"wp-image-50\" width=\"638\" height=\"85\" srcset=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked.png 950w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked-300x40.png 300w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked-768x103.png 768w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>May be reversed as white out of certain solid color backgrounds (blue, gold, white or black only). No other solid backgrounds are acceptable.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked-white-1024x193.png\" alt=\"College logo in reverse colors\" class=\"wp-image-51\" width=\"645\" height=\"122\" srcset=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked-white-1024x193.png 1024w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked-white-300x57.png 300w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked-white-768x145.png 768w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/stacked-white.png 1032w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The logo should not be reproduced in other colors.&nbsp;<\/li>\n\n\n\n<li>The logo should appear only once on a document page.<\/li>\n\n\n\n<li>Care should be given to ensure that the logo reproduces cleanly and crisply.<\/li>\n\n\n\n<li>Only use art provided by Marketing, which is available for download. Do not attempt to recreate the logo using an available version of Lucida Fax Demibold. Not all versions reproduce the same, and the use of other versions of the font is considered a violation of these guidelines.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"horizontal\">Horizontal Configuration<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Proper Logo Usage<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/04\/red-text-horizontal.png\" alt=\"college logo text\" class=\"wp-image-376\" width=\"458\" height=\"181\" srcset=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/04\/red-text-horizontal.png 649w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/04\/red-text-horizontal-300x119.png 300w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><\/figure>\n<\/div>\n\n\n<p>There is another logo configuration, a horizontal version, that was created specifically to have greater flexibility in a variety of logo applications. The horizontal logo configurations should not be altered in any way. The goal is visual consistency in all logo applications.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The logo may be reproduced in two colors, using blue and the gold in the bell tower icon. See example above.<\/li>\n\n\n\n<li>If you are printing\/copying in black and white, do not use the two-color logo. Use the solid one-color version.<\/li>\n\n\n\n<li>The one-color logo may be black or blue.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"49\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/horizontal.png\" alt=\"college logo in solid colors\" class=\"wp-image-62\" srcset=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/horizontal.png 721w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/horizontal-300x20.png 300w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/horizontal-702x49.png 702w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"improper\">Improper Logo Usage<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"59\" height=\"51\" class=\"wp-image-63\" style=\"width: 59px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/improper-use-1.png\" alt=\"\"><\/td><td>The bell tower icon is not to appear separately from the name of the college without permission from the Marketing Department.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"211\" height=\"50\" class=\"wp-image-64\" style=\"width: 150px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/logo-improper-02.png\" alt=\"\"><\/td><td>Do not use color tints.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"50\" class=\"wp-image-65\" style=\"width: 150px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/logo-improper-03.png\" alt=\"\"><\/td><td>Do not use anything other than the specified colors for reproducing the logo.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"50\" class=\"wp-image-66\" style=\"width: 150px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/improper-use-2.png\" alt=\"\"><\/td><td>Do not distort the logo horizontally.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"52\" class=\"wp-image-67\" style=\"width: 114px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/improper-use-3.png\" alt=\"\"><\/td><td>Do not distort the logo vertically.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"219\" height=\"65\" class=\"wp-image-68\" style=\"width: 150px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/improper-use-4.png\" alt=\"\"><\/td><td>Do not obscure the logo with type or images.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"50\" class=\"wp-image-69\" style=\"width: 150px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/logo-improper-07.png\" alt=\"\"><\/td><td>Gradations should not be used on the bell tower icon or the type.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"177\" height=\"50\" class=\"wp-image-70\" style=\"width: 150px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/logo-improper-08.png\" alt=\"\"><\/td><td>If you are printing in black and white, do not use the two-color logo. Use the solid one-color version.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"146\" height=\"122\" class=\"wp-image-71\" style=\"width: 146px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/improper-use-5.png\" alt=\"\"><\/td><td>Do not use the logo as a repeatable design element.<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"150\" class=\"wp-image-72\" style=\"width: 150px\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/logo-improper-10.png\" alt=\"\"><\/td><td>Do not reverse the logo out of a photographic or an illustrated background.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Examples of improper logo usage<\/figcaption><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<h2 class=\"wp-block-heading\" id=\"clear-space\">Clear Space around the Logo<\/h2>\n\n\n\n<p>To create greater visual impact, keep the area around the Schoolcraft logo uncluttered. The minimum clear space around the logo should be equal to half the logo\u2019s height.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"335\" src=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/measured.png\" alt=\"\" class=\"wp-image-76\" srcset=\"https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/measured.png 972w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/measured-300x103.png 300w, https:\/\/www.schoolcraft.edu\/marcom\/wp-content\/uploads\/sites\/15\/2022\/03\/measured-768x265.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"logos\">Logo Assets<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">For Office Documents, Presentations and all Digital Uses<\/h3>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-container callout-secondary gb-block-container\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\">\n<p>For Schoolcraft logo files, please contact&nbsp;<a class=\"\" href=\"mailto:designers@schoolcraft.edu\">designers@schoolcraft.edu<\/a>.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Logos Stacked Configuration The function of the logo is to identify print pieces and digital media as being from Schoolcraft College. The logo is not intended to serve as the primary design element in a layout. And like the College Seal, the logo should not be used as a graphic element within a larger design. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":27,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-templates\/sc-full-width.php","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"full-width-content","footnotes":""},"class_list":{"0":"post-35","1":"page","2":"type-page","3":"status-publish","5":"entry"},"acf":[],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.schoolcraft.edu\/marcom\/wp-json\/wp\/v2\/pages\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schoolcraft.edu\/marcom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.schoolcraft.edu\/marcom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.schoolcraft.edu\/marcom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schoolcraft.edu\/marcom\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":0,"href":"https:\/\/www.schoolcraft.edu\/marcom\/wp-json\/wp\/v2\/pages\/35\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.schoolcraft.edu\/marcom\/wp-json\/wp\/v2\/pages\/27"}],"wp:attachment":[{"href":"https:\/\/www.schoolcraft.edu\/marcom\/wp-json\/wp\/v2\/media?parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}