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UID:6565-1741284000-1741291200@www.schoolcraft.edu
SUMMARY:Understanding Your Small Business Customer: The Value Proposition Canvas
DESCRIPTION:What’s a value proposition? It’s a clear statement that communicates the reason a customer should choose your product or service. As an entrepreneur\, identifying your business’ value proposition is essential. In this workshop you’ll learn how to use the Value Proposition Canvas\, a tool that will help you deeply understand your customer and then use that knowledge to create your unique value proposition. In addition\, we’ll discuss how this tool can help you tailor your vision and mission\, marketing and messaging\, future product/service ideas\, and more. \n\n\n\nRegister with the MI-SBDC (Michigan Small Business Development Center) \n\n\n\n\n\n\nGo to https://michigansbdc.org/get-started/training-events/view/\n\n\n\nLocate specific class you wish to attend\n\n\n\nFollow Register prompt\n\n\n\n\n\n\n\n\n\n\n\n\nFree of Charge but Pre-Registration is Required
URL:https://www.schoolcraft.edu/event/understanding-your-small-business-customer-the-value-proposition-canvas-3/2025-03-06/
CATEGORIES:Workforce & Economic Development
ATTACH;FMTTYPE=image/jpeg:https://www.schoolcraft.edu/wp-content/uploads/2024/03/Mkt-Your-Business-Image.jpg
ORGANIZER;CN="Workforce &amp%3B Economic Development":MAILTO:bdc@schoolcraft.edu
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DTSTART;TZID=UTC:20250311T090000
DTEND;TZID=UTC:20250311T110000
DTSTAMP:20260616T233113
CREATED:20250117T143349Z
LAST-MODIFIED:20250409T181455Z
UID:6648-1741683600-1741690800@www.schoolcraft.edu
SUMMARY:Federal Government Contracting 101
DESCRIPTION:In Person  – No fee\, registration is required. \n\n\n\n\n\n\n\nJoin us for Federal Government Contracting 101! \n\n\n\nIn this class you will gain valuable information on: \n\n\n\n\nBecoming government contract ready\n\n\n\nSmall Business Program Certifications\n\n\n\nMarketing to federal agencies\n\n\n\nSystem for Award Management (SAM) Registration & Validation Process\n\n\n\nFinding federal contracting opportunities\n\n\n\n\n\n\n\n\n\n\n\n\nRegister Now \n\n\n\n\n\n\n\nSchoolcraft APEX Accelerator Team 734-462-4438 or apex@schoolcraft.edu \n\n\n\nSpecial Accommodations: In accordance with the American Disabilities Act and state law\, you may request accommodations due to a disability by contacting the event organizer listed.  Advanced notice may be necessary for some accommodations. \n\n\n\nThis APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense. Additionally\, the Schoolcraft College APEX Accelerator is funded by the Michigan Economic Development Corporation (MEDC) and Schoolcraft College.
URL:https://www.schoolcraft.edu/event/federal-government-contracting-101-11/2025-03-11/
CATEGORIES:Workforce & Economic Development
ATTACH;FMTTYPE=image/png:https://www.schoolcraft.edu/wp-content/uploads/2024/01/feature-gov-contracts.png
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DTSTART;TZID=UTC:20250317T100000
DTEND;TZID=UTC:20250317T140000
DTSTAMP:20260616T233113
CREATED:20240924T125354Z
LAST-MODIFIED:20250307T190957Z
UID:6896-1742205600-1742220000@www.schoolcraft.edu
SUMMARY:University Visit– Baker College
DESCRIPTION:Representatives from Baker College will be available to meet with Schoolcraft students to answer general questions about transfer options. \n\n\n\nLocation: Forum
URL:https://www.schoolcraft.edu/event/university-visit-baker-college/2025-03-17/
CATEGORIES:University Visits,Workforce & Economic Development
ATTACH;FMTTYPE=image/jpeg:https://www.schoolcraft.edu/wp-content/uploads/2025/03/baker-college-thumb.jpg
ORGANIZER;CN="Academic Advising":MAILTO:eadvise@schoolcraft.edu
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T103000
DTEND;TZID=UTC:20250320T123000
DTSTAMP:20260616T233113
CREATED:20240829T175522Z
LAST-MODIFIED:20240829T175522Z
UID:6566-1742466600-1742473800@www.schoolcraft.edu
SUMMARY:Social Media Marketing for Small Businesses
DESCRIPTION:Social Media Marketing is a powerful tool that small businesses can use to connect with their target audience\, build brand awareness\, and generate leads.  Topics covered in this class: \n\n\n\n\nLatest trends including rise of video\, live streaming and social commerce\n\n\n\nHow to create a content calendar to stay organized and consistent with posts\n\n\n\nImportance of leaving comments on social media posts\n\n\n\nBest practices for relevant hashtags\, creating engaging content and tracking results\n\n\n\n\n\n\n\n\n\n\n\n\nRegister with the MI-SBDC (Michigan Small Business Development Center) \n\n\n\n\nGo to https://michigansbdc.org/get-started/training-events/view/\n\n\n\nLocate specific class you wish to attend\n\n\n\nFollow Register prompt\n\n\n\n\n\n\n\n\nFree of Charge but Pre-Registration is Required
URL:https://www.schoolcraft.edu/event/social-media-marketing-for-small-businesses/2025-03-20/
CATEGORIES:Workforce & Economic Development
ATTACH;FMTTYPE=image/jpeg:https://www.schoolcraft.edu/wp-content/uploads/2024/08/iphone-social-media.jpg
ORGANIZER;CN="Workforce &amp%3B Economic Development":MAILTO:bdc@schoolcraft.edu
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DTSTART;TZID=America/Detroit:20250327T090000
DTEND;TZID=America/Detroit:20250327T100000
DTSTAMP:20260616T233113
CREATED:20230105T142011Z
LAST-MODIFIED:20250225T202744Z
UID:6644-1743066000-1743069600@www.schoolcraft.edu
SUMMARY:Proposal Writing and Bidding Best Practices
DESCRIPTION:Virtual – No fee\, registration is required. \n\n\n\n\n\n\n\nWinning government contracts requires proper planning and preparation. This session is designed to provide you with best practices for reviewing solicitations\, preparing proposals\, and steps to consider when awarded or not awarded a government contract. \n\n\n\nAs a result of this session you will: \n\n\n\n\nIdentify the qualities of a responsible contractor\n\n\n\nLearn how the government makes award determinations\n\n\n\nUnderstand relevant FAR clauses listed in the solicitation\n\n\n\nKnow your rights regarding debriefs and protests\n\n\n\nLearn what it means to be responsive and responsible\n\n\n\n\n\n\n\n\nSchoolcraft APEX Accelerator Team 734-462-4438 or apex@schoolcraft.edu \n\n\n\n\n\n\n\nRegister Now \n\n\n\n\n\n\n\nThe APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense. Additionally\, the Schoolcraft College APEX Accelerator is funded by the Michigan Economic Development Corporation (MEDC) and Schoolcraft College.
URL:https://www.schoolcraft.edu/event/proposal-writing-bidding-best-practices/2025-03-27/
LOCATION:Virtual
CATEGORIES:Workforce & Economic Development
ATTACH;FMTTYPE=image/png:https://www.schoolcraft.edu/wp-content/uploads/2024/06/image001.png
ORGANIZER;CN="Workforce &amp%3B Economic Development":MAILTO:bdc@schoolcraft.edu
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