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An overhead view of a table containing a laptop and various accessories like notepad, phone, glasses, and pens and pencils

Stacked Configuration

The function of the logo is to identify print pieces and digital media as being from Schoolcraft College. The logo is not intended to serve as the primary design element in a layout. And like the College Seal, the logo should not be used as a graphic element within a larger design. It should stand alone, serving as the College’s identifying mark.

                          A logo with red text showing that part of the logo is an icon of a building and the other part is stacked text that says schoolcraft college.

Proper Logo Usage

  • The logo may be reproduced in two colors, using blue and the gold in the bell tower icon. See example above.
  • If you are printing/copying in black and white, do not use the two-color logo. Use the solid one-color version (see below).
  • The one-color logo may be blue or black.
A logo containing an icon of a bell tower inside of a circle and next to collegiate text that reads Schoolcraft College. There are two versions here, one in black and one in blue color.
  • May be reversed as white out of certain solid color backgrounds (blue, gold, white or black only). No other solid backgrounds are acceptable.
    A logo containing an icon of a bell tower inside of a circle and next to collegiate text that reads Schoolcraft College. There are two white color logos here, one in black and one in blue background box color. 
  • The logo should not be reproduced in other colors. 
  • The logo should appear only once on a document page.
  • Care should be given to ensure that the logo reproduces cleanly and crisply.
  • Only use art provided by Marketing, which is available for download. Do not attempt to recreate the logo using an available version of Lucida Fax Demibold. Not all versions reproduce the same, and the use of other versions of the font is considered a violation of these guidelines.
 

Horizontal Configuration

Proper Logo Usage

There is another logo configuration, a horizontal version, that was created specifically to have greater flexibility in a variety of logo applications. The horizontal logo configurations should not be altered in any way. The goal is visual consistency in all logo applications.

A logo with red text showing that part of the logo is an icon of a building and the other part is horizontal text that says schoolcraft college.
  • The logo may be reproduced in two colors, using blue and the gold in the bell tower icon. See example above.
  • If you are printing/copying in black and white, do not use the two-color logo. Use the solid one-color version.
  • The one-color logo may be black or blue. 
A logo containing an icon of a bell tower inside of a circle and next to collegiate text that reads Schoolcraft College. There are two logo versions here, one in black and one in blue color.
  • May be reversed as white out of certain solid color backgrounds (blue, gold, white or black only). No other solid backgrounds are acceptable.
A logo containing an icon of a bell tower inside of a circle and next to collegiate text that reads Schoolcraft College. There are two white color logos here, one in black and one in blue background box color.

Improper Logo Usage

A logo icon of a bell tower inside of a dark blue circle

The bell tower icon is not to appear separately from the name of the college without permission from the Marketing Department.

A logo containing an icon of a bell tower inside of a solid circle, next to collegiate text that reads Schoolcraft College. This logo looks faded.

Do not use color tints.

A logo containing an icon of a bell tower inside of a solid circle, next to collegiate text that reads Schoolcraft College. This logo is yellow.

Do not use anything other than the specified colors for reproducing the logo.

Improper Use 2

Do not distort the logo horizontally.

Improper Use 3

Do not distort the logo vertically.

Improper Use 4

Do not obscure the logo with type or images.

A logo containing an icon of a bell tower inside of a solid circle, next to collegiate text that reads Schoolcraft College. This logo is faded black and white with gradients.

Gradations should not be used on the bell tower icon or the type.

A logo containing an icon of a bell tower inside of a solid circle, next to collegiate text that reads Schoolcraft College. This logo is varying shades of black and gray.

If you are printing in black and white, do not use the two-color logo. Use the solid one-color version.

A blue logo containing an icon of a bell tower inside of a solid circle, next to collegiate text that reads Schoolcraft College. This logo is repeating on a page three across and eight down.

Do not use the logo as a repeatable design element.

A white logo containing an icon of a bell tower inside of a solid circle, next to collegiate text that reads Schoolcraft College. This logo is overlaying a colored photograph.

Do not reverse the logo out of a photographic or an illustrated background.

Clear Space around the Logo

To create greater visual impact, keep the area around the Schoolcraft logo uncluttered. The minimum clear space around the logo should be equal to half the logo’s height.
A logo containing an icon of a gold bell tower inside of a dark blue circle, next to collegiate text that reads Schoolcraft College. Blue guidelines showcase the margin space around the logo in sections.

FOR OFFICE DOCUMENTS, PRESENTATIONS AND ALL DIGITAL USES:

SC Logo Black:
FileTypeSizeDownload
SC logo_BlackPNG18.58 KB Download
SC logo_Black_LongPNG16.32 KB Download
SC Logo White:
FileTypeSizeDownload
SC logo_ WhitePNG16.91 KB Download
SC logo_ White_LongPNG14.87 KB Download
SC Logo Blue:
FileTypeSizeDownload
SC logo_BluePNG18.75 KB Download
SC logo_Blue_LongPNG16.31 KB Download
SC Logo Blue and Gold:
FileTypeSizeDownload
SC logo_Blue and Gold_LongPNG18.76 KB Download
SC logo_Blue and GoldPNG22.40 KB Download

To save the logo and graphic files, right-click (Macintosh: click and hold) with your mouse pointer over the chosen file type link. Depending on your choice of Internet browser, choose "Save Target As" or "Save Link As" and select a location on your computer where you would like to store the file.

It is also important to note that while it is possible to copy directly the signature images show on these web pages, doing so makes them unsuitable for any use other than web design.

IMPORTANT: These marks may not be altered or changed in any way. These marks may not be incorporated into or combined with any other mark, symbol or graphic to create a new mark. Each mark must stand alone with sufficient space around the mark to clearly show that it is an individual mark.



If you are in need of a different file format besides a .png (.jpg, .eps), please email designers@schoolcraft.edu or call 734-462-4582 to obtain one.

Contact Us

Marketing and Communications
Jeffress Center

734-462-4463