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Course Description

Schoolcraft is excited to offer traditional credit face-to-face, hybrid, online, and remote classes for Fall 2020 while providing students a safe experience based on recent COVID-19 concerns.

Please see the COVID-19 web page to learn more. Keep checking the schedule for additions on our New, Added, and Late Starting Courses web page.

Business - BUS 122


3 Credit Hours
3 Lecture Hours

Course Description

This course focuses on the information and skills required to create effective advertising. The student will learn to recognize effective advertising and gain an appreciation for the challenges advertisers face in trying to reach target audiences. The course also concentrates on market research, media strategy, integrated marketing communication and the impact of advertising on consumer behavior.


(A requirement that must be completed before taking this course.)

  • ENG 101 or may be taken concurrently or minimum score of 18 ACT-English, 25 SAT-Writing and Language, 71 CPT-Sentence Skills or 250 NGA-Writing.

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Analyze the impact of advertising on consumer behavior.
  • Apply the requirements for effective advertising.
  • Outline a market research plan for an approved business.
  • Determine the effectiveness of various marketing communication methods.
  • Assess various forms of media available for advertising.
  • Determine the appropriate advertising strategy for an approved business.
  • Create effective advertising.
  • Develop advertising strategies for the global marketplace.
  • Explore business ethics and social responsibility in advertising practices.

Course Schedule

 CourseSectionCourse TitleLocationCredit HoursInstructorsSeats Available ⁄Capacity ⁄WaitlistStatusFeeDays-Time-Room

Fall; 2020; BUSINESS; No of Weeks : 12; Begins : 09/22/2020

 122142353AdvertisingONL3Ragan C8/31/0Open$12.00 

Fall; 2020; BUSINESS; No of Weeks : 15; Begins : 08/31/2020

 122142305AdvertisingONL3Ontko S3/31/0Open$12.00 
 122142617AdvertisingRMT3Ontko S25/30/0Open$12.00T R  08:30 AM-09:50 AM WEBWEB
 122142624AdvertisingRMT3Mazur B18/30/0Open$12.00F  09:00 AM-11:52 AM WEBWEB
 122142659AdvertisingRMT3Derderian H25/30/0Open$12.00R  06:00 PM-08:52 PM WEBWEB

Winter; 2021; BUSINESS; No of Weeks : 12; Begins : 02/02/2021

 122112383AdvertisingONL3Ragan C31/31/0Open$12.00 

Winter; 2021; BUSINESS; No of Weeks : 15; Begins : 01/11/2021

 122112326AdvertisingONL3Ontko S31/31/0Open$12.00 
 122112620AdvertisingRMT3Mazur B32/32/0Open$12.00M W  08:30 AM-09:50 AM WEBWEB
 122112621AdvertisingRMT3Ontko S30/30/0Open$12.00T R  10:30 AM-11:50 AM WEBWEB

Key: Day of the Week

  • T = Tuesday
  • R = Thursday
  • S = Saturday
  • X = Sunday