Discover practical applications of marketing concepts designed to grow small businesses. Topics covered include: market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. Examine a strategic, well-planned approach to marketing with several examples of effective hands-on marketing techniques that focus on creating and keeping customers. Recommendation: CES2 1542 Starting a Business prior to this class. For more information or questions about course content please call the MI-SBDC at 734-462-4438.
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* book and usb required online class information