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Course Description

Business - BUS 226

Principles of Marketing (3-0) 3 Cr. Hrs.

Course Description

In this course you will learn an integrated analytical approach to the marketing process and essential economic principles as they apply to the marketing process. You will also be introduced to the relationships of marketing decisions, marketing research, consumer behavior, product strategy, channels of distribution, promotion and pricing.

Prerequisites

(A requirement that must be completed before taking this course.)

  • BUS 101 or consent of department.
  • ENG 101 or minimum placement test score of 22 ACT, 29 SAT or 108 CPT.

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Explain how marketing provides value to internal and external stakeholders.
  • Develop a marketing plan.
  • Assess how factors in the external environment influence global marketing strategies and outcomes.
  • Compare the way marketers practice business ethics and social responsibility.
  • Analyze the roles of research, marketing information systems and decision support systems in marketing decision making.
  • Describe the stages in developing an integrated marketing communication plan.
  • Explain the need for market segmentation in today's business environment.
  • Summarize the process of developing advertising campaigns.
  • Examine the role of personal selling within the context of the promotion mix.

Course Schedule

 CourseSectionCourse TitleModeCredit HoursInstructorsFeeSeats Available ⁄Capacity ⁄WaitlistStatusDays-Time-Room

Fall; 2017; BUSINESS; No of Weeks : 12; Begins : 9/19/2017

 226142380Prin of MarketingOnline3Simo T$12.000/31/0Closed 

Fall; 2017; BUSINESS; No of Weeks : 15; Begins : 8/28/2017

 226142346Prin of MarketingOnline3Feldbauer J$12.007/31/0Open 
 226142622Prin of Marketing 3Feldbauer J$12.002/30/0OpenM W  08:30 AM-09:50 AM AS920

Winter; 2018; BUSINESS; No of Weeks : 12; Begins : 1/29/2018

 226112375Prin of MarketingOnline3Ellies K$12.0024/31/0Open 

Winter; 2018; BUSINESS; No of Weeks : 15; Begins : 1/8/2018

 226112346Prin of MarketingOnline3Feldbauer J$12.0010/31/0Open 
 226112631Prin of Marketing 3Feldbauer J$12.0021/30/0OpenM W  08:30 AM-09:50 AM AS920
 226112684Prin of Marketing 3Bethel R$12.0028/31/0OpenR  05:30 PM-08:22 PM AS200