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Course Description

Business - BUS 226

Principles of Marketing (3-0) 3 Cr. Hrs.

Course Description

In this course, you will learn an integrated analytical approach to the marketing process and essential economic principles as they apply to the marketing process. You will also be introduced to the relationships of marketing decisions, marketing research, consumer behavior, product strategy, channels of distribution, promotion and pricing.


(A requirement that must be completed before taking this course.)

  • BUS 101 .
  • ENG 101 or minimum test score of 22 ACT-English, 29 SAT-Writing and Language or 108 CPT-Sentence Skills.

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Explain how marketing provides value to internal and external stakeholders.
  • Develop a marketing plan.
  • Assess how factors in the external environment influence global marketing strategies and outcomes.
  • Compare the way marketers practice business ethics and social responsibility.
  • Analyze the roles of research, marketing information systems and decision support systems in marketing decision making.
  • Describe the stages in developing an integrated marketing communication plan.
  • Explain the need for market segmentation in today's business environment.
  • Summarize the process of developing advertising campaigns.
  • Examine the role of personal selling within the context of the promotion mix.

Course Schedule

 CourseSectionCourse TitleModeCredit HoursInstructorsFeeSeats Available ⁄Capacity ⁄WaitlistStatusDays-Time-Room

Fall; 2018; BUSINESS; No of Weeks : 12; Begins : 09/18/2018

 226142380Prin of MarketingOnline3Viksne E$12.0025/31/0Open 

Fall; 2018; BUSINESS; No of Weeks : 15; Begins : 08/27/2018

 226142346Prin of MarketingOnline3Feldbauer J$12.0027/31/0Open 
 226142622Prin of Marketing 3Feldbauer J$12.0022/30/0OpenM W  08:30 AM-09:50 AM AS920

Spring; 2018; BUSINESS; No of Weeks : 7; Begins : 05/07/2018

 226122346Prin of MarketingOnline3Ragan C$12.001/31/0Open 
 226122608Prin of Marketing 3Derderian H$12.0018/31/0OpenM W  09:00 AM-12:10 PM BTC370

Summer; 2018; BUSINESS; No of Weeks : 7; Begins : 07/02/2018

 226132346Prin of MarketingOnline3Ragan C$12.006/31/0Open