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Course Description

Business - BUS 122

Advertising (3-0) 3 Cr. Hrs.

Course Description

This course focuses on the information and skills required to create effective advertising. The student will learn to recognize effective advertising and gain an appreciation for the challenges advertisers face in trying to reach target audiences. The course also concentrates on market research, media strategy, integrated marketing communication and the impact of advertising on consumer behavior.


(A requirement that must be completed before taking this course.)

  • ENG 101 or may be taken concurrently or minimum test score of 22 ACT-English, 29 SAT-Writing and Language or 108 CPT-Sentence Skills.

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Analyze the impact of advertising on consumer behavior.
  • Apply the requirements for effective advertising.
  • Outline a market research plan for an approved business.
  • Determine the effectiveness of various marketing communication methods.
  • Assess various forms of media available for advertising.
  • Determine the appropriate advertising strategy for an approved business.
  • Create effective advertising.
  • Develop advertising strategies for the global marketplace.
  • Explore business ethics and social responsibility in advertising practices.

Course Schedule

 CourseSectionCourse TitleModeCredit HoursInstructorsFeeSeats Available ⁄Capacity ⁄WaitlistStatusDays-Time-Room

Spring; 2018; BUSINESS; No of Weeks : 7; Begins : 5/7/2018

 122122305AdvertisingOnline3Ontko S$12.0031/31/0Open 

Summer; 2018; BUSINESS; No of Weeks : 7; Begins : 7/2/2018

 122132326AdvertisingOnline3Ontko S$12.0031/31/0Open 

Winter; 2018; BUSINESS; No of Weeks : 12; Begins : 1/29/2018

 122112383AdvertisingOnline3Derderian H$12.0017/31/0Open 

Winter; 2018; BUSINESS; No of Weeks : 15; Begins : 1/8/2018

 122112326AdvertisingOnline3Ontko S$12.002/31/0Open 
 122112620Advertising 3Derderian H$12.0010/32/0OpenM W  08:30 AM-09:50 AM BTC370
 122112621Advertising 3Ontko S$12.005/30/0OpenT R  10:30 AM-11:50 AM AS830
 122112667Advertising 3Bethel R$12.0023/30/0OpenM  06:00 PM-08:52 PM AS830
 122116869AdvertisingHybrid3Glubzinski A$12.0025/30/0OpenW  06:00 PM-08:52 PM AS830