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Course Description

Business - BUS 122

Advertising (3-0) 3 Cr. Hrs.

Course Description

This course focuses on the information and skills required to create effective advertising. The student will learn to recognize effective advertising and gain an appreciation for the challenges advertisers face in trying to reach target audiences. The course also concentrates on market research, media strategy, integrated marketing communication and the impact of advertising on consumer behavior.

Prerequisites

(A requirement that must be completed before taking this course.)

  • ENG 101 (or may be taken concurrently) or minimum placement test scores of 18 ACT, 25 SAT or 71 CPT (Sentence Skills).

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Analyze the impact of advertising on consumer behavior.
  • Apply the requirements for effective advertising.
  • Outline a market research plan for an approved business.
  • Determine the effectiveness of various marketing communication methods.
  • Assess various forms of media available for advertising.
  • Determine the appropriate advertising strategy for an approved business.
  • Create effective advertising.
  • Develop advertising strategies for the global marketplace.
  • Explore business ethics and social responsibility in advertising practices.

Course Schedule

 CourseSectionCourse TitleModeCredit HoursInstructorsFeeSeats Available ⁄Capacity ⁄WaitlistStatusDays-Time-Room

Fall; 2017; BUSINESS; No of Weeks : 12; Begins : 9/19/2017

 122142353AdvertisingOnline3Cardellio C$12.0027/31/0Open 

Fall; 2017; BUSINESS; No of Weeks : 15; Begins : 8/28/2017

 122142305AdvertisingOnline3Ontko S$12.0019/31/0Open 
 122142610Advertising 3Collins T$12.0022/30/0OpenM W  02:00 PM-03:20 PM AS720
 122142617Advertising 3Ontko S$12.0020/30/0OpenT R  08:30 AM-09:50 AM AS830
 122142624Advertising 3Mazur B$12.0019/30/0OpenF  09:00 AM-11:52 AM BTC370
 122142659Advertising 3Bethel R$12.0028/30/0OpenR  06:00 PM-08:52 PM AS830
 122146886AdvertisingHybrid3Derderian H$12.0029/31/0OpenT  06:00 PM-08:52 PM BTC215

Spring; 2017; BUSINESS; No of Weeks : 7; Begins : 5/8/2017

 122122305AdvertisingOnline3Ontko S$12.0011/31/0Open 

Summer; 2017; BUSINESS; No of Weeks : 7; Begins : 7/3/2017

 122132326AdvertisingOnline3Cardellio C$12.0016/31/0Open