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Course Description

Business - BUS 120

Strategic Selling (3-0) 3 Cr. Hrs.

Course Description

Both the novice and the professional salesperson can benefit from this course. The personal selling process will be studied in detail, emphasizing topics ranging from prospecting and qualifying to closing the sale and after sale follow-up. Territory management, selling to organizational buyers and the techniques of ethical salesmanship will also be explored. Students will gain valuable experience with the selling process through case studies, role playing exercises and by creating a sales presentation for demonstration.


(A requirement that must be completed before taking this course.)

  • ENG 101 or minimum placement test score of 22 ACT, 29 SAT or 108 CPT.

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Determine the appropriate sales strategy for an approved business.
  • Reflect on the benefits of developing selling skills.
  • Characterize the principles of ethical sales practices.
  • Demonstrate effective communication skills and customer relationship strategies.
  • Identify effective methods to find prospects and build a customer base.
  • Deliver a sales presentation.
  • Apply sales and negotiation principles.
  • Explore methods to ensure customer retention.
  • Adapt selling strategies to global markets.

Course Schedule

 CourseSectionCourse TitleModeCredit HoursInstructorsFeeSeats Available ⁄Capacity ⁄WaitlistStatusDays-Time-Room

Winter; 2018; BUSINESS; No of Weeks : 12; Begins : 1/29/2018

 120112461Strategic SellingOnline3Ontko S$12.0018/31/0Open 

Winter; 2018; BUSINESS; No of Weeks : 15; Begins : 1/8/2018

 120017715Strategic SellingOE/OE3Simo T$12.0026/31/0Open 
 120112456Strategic SellingOnline3Ontko S$12.006/31/0Open 
 120112660Strategic Selling 3Sadowski M$12.008/30/0OpenR  06:00 PM-08:52 PM AS920
 120116868Strategic SellingHybrid3Derderian H$12.0022/24/0OpenT  06:00 PM-08:52 PM AS378