BUS 226

Principles of Marketing (3-0) 3 Cr. Hrs.

Course Description

In this course you will learn an integrated analytical approach to the marketing process and essential economic principles as they apply to the marketing process. You will also be introduced to the relationships of marketing decisions, marketing research, consumer behavior, product strategy, channels of distribution, promotion and pricing.


(A requirement that must be completed before taking this course.)

  • BUS 101 or consent of department.
  • ENG 101 or minimum placement test score of 22 ACT, 29 SAT or 108 CPT.

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Explain how marketing provides value to internal and external stakeholders.
  • Develop a marketing plan.
  • Assess how factors in the external environment influence global marketing strategies and outcomes.
  • Compare the way marketers practice business ethics and social responsibility.
  • Analyze the roles of research, marketing information systems and decision support systems in marketing decision making.
  • Describe the stages in developing an integrated marketing communication plan.
  • Explain the need for market segmentation in today's business environment.
  • Summarize the process of developing advertising campaigns.
  • Examine the role of personal selling within the context of the promotion mix.

Course Schedule

        No of Weeks   Begins   
 CourseSectionCourse TitleModeCredit HoursInstructorsFeeSeats Available ⁄Capacity ⁄WaitlistStatusDays-Time-Room

Fall; 2017; BUSINESS; No of Weeks : 12; Begins : 09/19/2017

 226142380Principles of Marketing Online3Simo T$12.0024/31/0Open

Fall; 2017; BUSINESS; No of Weeks : 15; Begins : 08/28/2017

 226142346Principles of Marketing Online3Feldbauer J$12.0025/31/0Open
 226142622Principles of Marketing 3Feldbauer J$12.0025/30/0Open
M W 08:30AM-09:50AMAS920

Spring; 2017; BUSINESS; No of Weeks : 7; Begins : 05/08/2017

 226122346Principles of Marketing Online3Cardellio C$12.004/31/0Open
 226122608Principles of Marketing 3Mazur B$12.001/31/0Open
M W 09:00AM-12:10PMBTC370

Summer; 2017; BUSINESS; No of Weeks : 7; Begins : 07/03/2017

 226132346Principles of Marketing Online3Cardellio C$12.007/31/0Open

Note: This schedule updates once every 24 hours. Please reference WebAdvisor for current status.

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