(3-0) 3 Cr. Hrs.
Currently no sections of this class being offered.
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This course explores the background of consumer behavior from the viewpoint of the individual, households, society and culture. Insights to individual behavior like personality, motivation and perception are covered. An exploration of social-cultural influences like economics, ethics and multiculturalism will provide an understanding of local, regional, national and global approaches to understanding consumers. In addition to consumer purchasing decisions, creating promotional strategies for customer retention and consumerism and public policy issues will be discussed.
(A requirement that must be completed before taking this course.)
Upon successful completion of the course, the student should be able to: