(3-0) 3 Cr. Hrs.
Currently no sections of this class being offered.
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This course focuses on the information and skills required to create effective advertising. The student will learn to recognize effective advertising and gain an appreciation for the challenges advertisers face in trying to reach target audiences. The course also concentrates on market research, media strategy, integrated marketing communication and the impact of advertising on consumer behavior.
(A requirement that must be completed before taking this course.)
Upon successful completion of the course, the student should be able to: